Branding · Content Strategy · Marketing Internship
Creative & Marketing Intern, 27 May–20 Jul 2024. Supervisor: Sainath Jain
Hivado is a men's self-care brand creating a safe space for men to explore body and hair care. Over two months I worked across packaging, socials, photoshoots, and campaign strategy, from brand research through 500+ pieces of content.
HIVADO is a men's self-care brand founded in 2020 by Sainath Jain and Shradha Mutha Jain, aiming to break the stereotypes around men's grooming with affordable, science-backed products. It launched as India's first sustainable luxury skincare brand for men, then re-launched in 2022 as HIVADO 2.0 with a focus on accessibility. It's sold on Amazon, Flipkart, Nykaa, and Myntra, and has been covered by Vogue, GQ, ELLE, and Lifestyle Asia.
Before starting, I reviewed Hivado's website, social presence, competitor brands, and the wider men's grooming landscape. During the internship I designed product packaging, brochures, and social posts; ran market and competitor research; planned and directed photoshoots; wrote and executed reel and campaign concepts; and handled on-ground customer interactions and street content.
A big share of the day-to-day was static content: planning and designing Instagram Stories on a rolling calendar, tied to product drops, offers, and campaign beats.
The other half was out on the street, running on-ground customer interactions and capturing candid content with the marketing team, mirror prop and all. The whole engagement, brief to outcomes, is written up in my internship report ↓.
